A complete, end-to-end journey — handled entirely by ImportIQ. Here's exactly what happens from the moment you partner with us to the moment American customers are buying your products.
We start by understanding your brand, your products, and your goals. We analyse your category, identify the opportunity in the US market, and agree on a partnership structure that works for both of us.
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Free marketplace audit
We analyse your category on Amazon, Walmart, eBay, and Target — identifying search volume, competitor pricing, and the exact opportunity size for your products in the US.
Delivered within 48 hours
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Product & category fit assessment
We review your product specifications, packaging, labelling, and compliance requirements for the US market — identifying anything that needs adjusting before import.
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Partnership agreement
We agree terms — no fees, no retainers. ImportIQ buys your inventory and earns through resale. You get full US marketplace representation at zero cost.
Zero fees to you
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US launch strategy
We build a tailored go-to-market plan: which platforms to launch on first, target price points, advertising budget allocation, and a 12-month revenue projection.
Marketplace Opportunity Report
US MARKET OPPORTUNITY
CATEGORY RANK
#3
↑ Potential #1
MARKET SIZE
$4.2M
Monthly searches
PLATFORM OPPORTUNITY SCORE
Amazon
88
Walmart
72
eBay
54
Target
61
YEAR 1 REVENUE PROJECTION
$1.8M – $2.4M
Based on category data & comparable launches
2
Weeks 2–4
We Purchase & Import
We place a purchase order directly with your factory, handle all international shipping and logistics, manage US customs clearance and import duties, and deliver your goods directly to Amazon's fulfilment centres.
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We buy your inventory outright
We place a purchase order and pay for your goods directly. No consignment, no risk to you. We own the inventory from this point forward.
Zero financial risk to you
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International freight & logistics
We arrange and manage sea or air freight from your country of origin to the US — selecting the most cost-effective route while meeting Amazon's inbound delivery requirements.
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US customs clearance & import duties
We are the importer of record. We file all US customs entries, pay applicable import duties, handle HTS classification, and ensure full FDA/CPSC/USDA compliance where required.
No US entity needed from you
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FBA prep & labelling
We prepare and label all units to Amazon's FBA specifications before shipping to fulfilment centres — FNSKU labels, poly bags, bubble wrap, carton markings, and more.
Purchase Order — PO-2025-0441
TOTAL AMOUNT
$142,800
Paid ✓
✅
Day 1
PO placed & payment sent
4,200 units at $34/unit — full payment to factory
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Day 12
Factory production complete
Units inspected, T-codes applied, cartons sealed
✅
Day 15
Departed origin port
Sea freight — Shanghai → Los Angeles
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Day 29 (est.)
US customs clearance
In progress — HTS filed, duties calculated
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Day 35 (est.)
Delivered to Amazon FBA
Ready for sale across US marketplace
3
Weeks 2–3 (parallel)
Brand Registry & Transparency
While your goods are in transit, we enrol your brand in Amazon Brand Registry and the Amazon Transparency program — giving you the full suite of brand protection tools and counterfeit-proof QR codes on every unit.
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Amazon Brand Registry enrolment
We manage your Brand Registry application — trademark verification, brand identity submission, and full approval. Unlocks A+ Content, Sponsored Brands, Brand Analytics, and more.
Required for Transparency
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Amazon Transparency enrolment
We enrol your brand in Amazon's Transparency program and coordinate T-code generation for every SKU. Unique alphanumeric codes are applied to every unit at your factory before shipment.
Anti-counterfeit protection
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Amazon verifies before every delivery
Amazon scans each T-code at the fulfilment centre before shipping to the customer. Any unit without a valid code is quarantined and blocked — counterfeits never reach your buyers.
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Customer verification
Customers can scan the QR code on their product with the Amazon app to confirm it's genuine — building trust, reducing returns, and improving your review score from day one.
We build your entire US marketplace presence from scratch — optimised listings, A+ Content, brand storefront, and keyword strategy engineered to rank your products at the top of every search result.
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SEO-optimised product listings
Keyword-rich titles, bullet points, and backend search terms researched specifically for your category — engineered to rank on the first page of Amazon and Walmart search.
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A+ Content & brand storefront
Professional product imagery, lifestyle photography direction, comparison charts, and a fully branded Amazon storefront — making your brand look established and premium from day one.
A+ Content included
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Competitive pricing strategy
We analyse competitor pricing, Buy Box dynamics, and category norms to set prices that win the Buy Box while protecting your margins and MAP pricing floors.
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Multi-platform listing
We create and optimise listings simultaneously across Amazon, Walmart Marketplace, eBay, and Target — each tailored to that platform's unique algorithm and buyer behaviour.
Listing Build — amazon.com
🧴
Premium Vitamin C Serum with Hyaluronic Acid — 60 Capsules, 1000mg, Third-Party Tested
★★★★★
Be the first to review
▸ADVANCED FORMULA — 1000mg Vitamin C per serving with zinc and bioflavonoids for maximum absorption
▸THIRD-PARTY TESTED — Every batch independently verified for purity and potency
▸AMAZON TRANSPARENCY — Scan QR code to verify your product is 100% authentic
#1 Best Seller
Amazon's Choice
Transparency ✓
5
Week 5 onwards
Advertising & Growth
Once your listings are live, we launch full PPC advertising campaigns across every platform — driving traffic, accelerating sales velocity, and building the review history that pushes your products to the top organically.
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Sponsored Products & Brands
We launch data-driven Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon — targeting the exact search terms your customers use.
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Average 7× ROAS
Our campaigns average a 7× return on ad spend across all managed brands. Every dollar you invest in advertising returns $7 in revenue — we optimise continuously to improve that ratio.
Avg 7× return on ad spend
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Review generation strategy
We use Amazon's Request a Review tool, Vine, and follow-up messaging to build your review count quickly — reviews are the #1 factor in Amazon ranking.
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Sales velocity optimisation
We manage promotions, lightning deals, coupons, and bundle strategies to maximise your Best Seller Rank — which drives more organic traffic and reduces your advertising cost over time.
Advertising Dashboard — Month 3
Total Ad Spend
$12,400
Revenue from Ads
$86,800
7.0× ROAS
Campaign breakdown
Sponsored Products
$8,200 spend8.1×
Sponsored Brands
$2,900 spend6.4×
Sponsored Display
$1,300 spend5.8×
6
Ongoing — 24/7
Brand Protection
We actively monitor and defend your brand across every US marketplace — around the clock. No rogue sellers, no counterfeit products, no MAP violations, no review attacks go unaddressed.
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Rogue seller removal
We monitor all marketplace listings daily. Any unauthorised seller is reported to Amazon, warned directly, and escalated for removal — typically within 48 hours.
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MAP price enforcement
Every listing is monitored against your MAP floor. Violations are actioned immediately — protecting your brand equity and preventing a race to the bottom on price.
Zero tolerance policy
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Review management
We monitor all product reviews, respond to negative feedback, escalate fake or malicious reviews to Amazon for removal, and proactively build your positive review base.
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Transparency verification ongoing
Every new shipment gets fresh T-codes applied. Amazon continues to verify authenticity on every unit before delivery — your counterfeit protection never lapses.
Brand Protection Status
LIVE PROTECTION STATUS
MAP Price Compliance
100% ✓
Rogue Sellers Active
0 ✓
Amazon Transparency
Active ✓
Review Score
4.9★
Sellers Removed (7 days)
3 removed
Fake Reviews Escalated
2 removed ✓
Last scan: 4 minutes ago · All clear · Next full audit in 20 minutes
7
Month 2 onwards — forever
You Watch, We Manage
You get full real-time visibility into everything through our Partner Portal. Your dedicated US Market Manager handles the day-to-day. You focus on manufacturing great products. We build your US empire.
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Live Partner Portal access
Real-time dashboards showing revenue, ROAS, SKUs, reviews, MAP compliance, ad spend, and inventory levels — everything you'd want to know, updated live, available 24/7.
True-to-the-penny reporting
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Dedicated US Market Manager
A named, senior contact who runs your entire US marketplace operation. You can reach them directly. They attend your business reviews, understand your goals, and escalate issues immediately.
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Continuous performance optimisation
Monthly strategy reviews, listing A/B testing, pricing adjustments, advertising optimisation, new product launches, and expansion into new platforms as your brand grows.
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Scale & expand
As your US presence grows, we expand your product range, enter new categories, launch on additional platforms, and explore wholesale and retail opportunities in North America.
partner.importiq.com
Monthly Revenue
$2.41M
↑ +204% since joining
Active SKUs
1,240
ROAS
7.2×
Rating
4.9★
MAP
100%
Your 12-week journey to US marketplace dominance
01
Weeks 1–2
Discovery & Partnership
Free marketplace audit, product fit assessment, partnership agreement, and 12-month revenue projection.