📚 Knowledge Base

The US marketplace
playbook.

Guides, strategies, and insights for international brands entering and growing in the US market. Written by the ImportIQ team.

Featured Guide · Importing

The Complete Guide to Importing Products into the US from Europe

Everything an international brand needs to know about US customs, HTS codes, duties, FDA compliance, and getting your products onto Amazon FBA without delays.

📖 12 min read

📅 April 2026

✍️ ImportIQ Team

Read the guide →

🚢

Average import timeline

4–6

Weeks sea freight

5–7

Days air freight

2–5

Days customs

1–3

Days to FBA

All articles

📦 Amazon Guide

How Amazon's A9 Algorithm Works — and How to Rank on Page 1

A deep dive into Amazon's search ranking algorithm: keyword indexing, conversion rate, click-through rate, and why reviews matter more than you think.

🚢 Importing How-to

HTS Codes Explained: How to Classify Your Products for US Customs

A practical walkthrough of Harmonised Tariff Schedule codes, how to find the right one for your product, and why getting it wrong can delay your shipment by weeks.

🛡️ Compliance Guide

Amazon Transparency Program: Why Every Brand Should Enroll on Day One

Counterfeits and rogue sellers are the #1 brand killer on Amazon. Here's exactly how Transparency works, what it costs, and why ImportIQ enrolls every partner immediately.

📢 Advertising Strategy

How to Achieve 7× ROAS on Amazon: A PPC Strategy for New Brands

The exact advertising strategy we use for new brand partners — from auto campaigns and keyword harvesting to dayparting and bid adjustments that drive industry-leading returns.

🌍 Brand Strategy Insight

Why European Brands Are the Fastest Growing Category on Amazon US

US consumers trust European quality. We break down the data behind the surge in European brand performance on Amazon, and how to capitalise on the perception premium.

📦 Amazon Guide

FBA vs FBM: Which Fulfilment Model is Right for Your Brand?

Fulfilment by Amazon (FBA) vs Fulfilled by Merchant (FBM) — a complete comparison covering fees, Prime eligibility, inventory risk, and what we recommend for international brands.

🛡️ Compliance How-to

FDA Labelling Requirements for Food and Supplement Brands Entering the US

If you sell food, beverages, or supplements, US FDA labelling rules are strict and unforgiving. This guide covers everything — serving sizes, claims, allergens, and what to fix before your first shipment.

🌍 Brand Strategy Strategy

The MAP Pricing Strategy: How to Protect Your Brand's Value on US Marketplaces

Minimum Advertised Pricing is your brand's first line of defence against price erosion. Learn how to set it, enforce it, and what happens when a 3P seller breaks it.

🚢 Importing Insight

Sea Freight vs Air Freight: What International Brands Need to Know

Cost, speed, risk, and reliability — a practical breakdown of sea vs air freight for brands importing into the US, and how we decide which to use for each shipment.